Introduced with context
Products appear in relation to a customer's real wardrobe and personal style—not as another undifferentiated catalogue tile.
For retail partners
Your products. In the right wardrobe.
MODAME is an AI personal stylist that understands what someone already owns before recommending what they should buy next.
We partner with selected fashion retailers to introduce relevant products at the moment they genuinely make sense for the customer.
Current product · demonstration wardrobe
01The difference
Not another product catalogue.
Traditional product discovery starts with the product. MODAME starts with the person.
MODAME learns what a customer already owns, how they dress and what they prefer. That creates the opportunity to recommend fewer, more relevant products—and explain why a particular piece belongs in that customer's wardrobe.
“Understand what they own before recommending what they should buy.”
02The MODAME experience
The recommendation starts long before retail.
MODAME already understands the customer's wardrobe and style before partner products enter the experience. These are current product screens from the demonstration wardrobe.
01 · The wardrobe
A considered record of what the customer already owns.
02 · The styling
Complete looks, composed and explained from their wardrobe.
03 · The person
Style intelligence that develops through how they dress.
03The recommendation journey
A recommendation begins with the customer—not the catalogue.
As the retail layer launches, when MODAME identifies a useful addition to someone's wardrobe, an eligible partner product can be surfaced as a personalised recommendation. If the customer chooses to purchase, MODAME sends them directly to the retailer.
- 01
What they own
A wardrobe with context, not an anonymous browsing session.
- 02
How they dress
Preferences, routines and the way existing pieces come together.
- 03
What is missing
A useful gap or opportunity, identified before a product is introduced.
- 04
The right product
An eligible partner product surfaced because it belongs in the recommendation.
- 05
Your store
The customer continues directly to the retailer to consider and complete the purchase.
04Why it matters
A more relevant way to be discovered.
Relevance before volume
The model is designed to recommend fewer, more considered additions and to explain why a piece may belong.
The retailer stays the retailer
Customers are referred to you. Checkout, payment, fulfilment, customer service and returns remain with your business.
Built around familiar rails
Approved affiliate tracking and deep-link infrastructure can support attribution without requiring MODAME to process the sale.
05The commercial journey
MODAME recommends. The retailer converts.
MODAME provides personalised product discovery and referral. The customer completes their purchase directly with the retail partner.
01
MODAME recommends
02
Customer discovers
03
Retailer converts
Checkout, payment, fulfilment, customer service and returns stay with the retailer. Affiliate attribution can operate through established partner networks and approved tracking and deep-link infrastructure.
06Selected, not everything
A retail network chosen with intent.
MODAME is not trying to build the largest catalogue on the internet. We are selecting retail partners whose products, positioning and customer experience fit the MODAME styling model.
WomenswearMenswearFootwearAccessoriesActive & everyday
The aim is enough breadth to make useful recommendations while maintaining quality and relevance. No brand or retailer is represented here as a confirmed partner.
07What we need
Built to work with existing commerce infrastructure.
Where available, approved affiliate-network product feeds or APIs and deep-link infrastructure may provide the commerce layer—without a custom retailer integration.
- Product identity & description
- Category
- Current pricing
- Product imagery
- Availability
- Product URL
- Approved tracking or deep link
- Useful product attributes, where available
Integration requirements depend on the retailer and partner network and remain subject to approval.
08A short brief
The practical questions, answered.
Does MODAME process the transaction?
No. Customers complete purchases directly with the retailer. The retailer maintains control of checkout, payment, fulfilment, customer service and returns.
Do you work through affiliate networks?
MODAME can work with established affiliate networks, product feeds and approved deep-link and tracking infrastructure.
Do retailers need to build a custom API?
Not necessarily. Existing product feeds or network APIs may be sufficient, depending on the retailer and partner network.
Where will our products appear?
They are intended to appear within relevant MODAME product discovery and recommendation experiences where a product is appropriate for the individual customer.
Launching soon
Selecting our founding retail partners.
MODAME is in the final stages ahead of launch. We're establishing a small group of initial retail partners whose products and brands fit the MODAME customer and styling experience. If your brand belongs in that experience, we'd like to hear from you.